Daily Archives: October 10, 2015

Psychology of Lululemon: How Fashion Affects Fitness

by Jamie Wiebe Does expensive athletic wear actually incline us to work out? “Enclothed cognition” proposes that the clothes you wear directly affect how we think and what we do. The Simpsons might seem an odd place to find scientific inspiration. Considering Homer’s affinity for couches and anything donut-related, finding insight into Americans’ psychological relationship …

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